Madhuri Keta is an entrepreneur, author, translator, and podcaster based in Bengaluru. She is the Founder and CEO of Lemon Yellow Crayon, a content agency. An agriculture science graduate with management education from IIM Ahmedabad, she has over 15 years of corporate experience.

Her Telugu debut novel, Panakam On the Rocks (2024), a suspense thriller set in and around Bengaluru, received critical acclaim. She is currently translating an IAS officer's memoir from Telugu to English, based on his experiences in the tribal regions of Khammam district (present-day Telangana). Her short story also appears in the corporate-themed anthology Login Tales (2026).

Beyond literature, Madhuri is a passionate advocate for women’s empowerment and child safety, and hosts a podcast dedicated to these important social issues.